The Savory, By Ross Gardiner, July 21, 2014 The food and drink industry has a soft spot for buzzwords. The last few years have seen scores of vague packaging terminology thrown around to entice consumers. Alternative food is big business, and many supermarket chains are trying to capitalize on the enlightened consumer. 'Organic' and 'gluten-free' are two trends the public bought into, and businesses recognize how profitable adding these words to a label can be. A cynic would look at the supermarket shelves and conclude that businesses are catering to the Netflix generation's superficial understanding of nutrition and sustainable farming practice. Though the merits of an informed consumer are numerous, the general public doesn't seem to understand what truly constitutes 'organic,' or what 'gluten' actually is. To read the full article click here.